No one can deny that when more people share your posts on social media, that means more traffic to your site, more conversions and more profit. So, how do you get people to share your content?
You probably have social media sharing buttons on your blog. You might even include a call to action at the end of your post to get people to share it.
Here are few more ideas for encourage sharing through social media:
1. Use Click to Tweet Service
Click to Tweet is a service that allows you to create custom tweets.
Users simply click the link, and it opens a Twitter window where they can easily tweet the message you’ve prepared for them. (They can opt to edit and personalize the message before tweeting.)
Put that in your custom message with your username and a link to your blog post, generate a link, and insert it into your post with anchor text such as, “Tweet That Stat!”
Click to Tweet lets you try the service for free; you can upgrade to track the activity of unlimited links.
2. Enable pin-it buttons on images.
Pinterest is a magnificent social network for attracting new readers, especially if you’re writing about visual topics such as beauty, photography, cooking or interior design. (Other industries can drive traffic through Pinterest, too, so don’t write it off just because you’re not a food or beauty blogger.)
To make it easy for readers to share your featured image or other visuals in your post, add a Pinterest button to your site that appears when you hover over the image.
If you’re on WordPress simply try any Pinterest Pin It button plug-in, configure your settings, and you’re good to go.
Make sure you use high-quality images that will entice people to share on all social networks.
Not only will this increase direct shares of your blog posts, but your posts will perform better on those social platforms. If you’re on a budget, it’s easy to find free images on sites like Pexels or Pixabay and customize them with software like Canva.
3. Optimize your title and meta description.
When someone shares your blog post on Facebook, tumblr, Google+ or any other social media platforms, the site automatically pulls the title and meta description for the post.
That means you should optimize this information for social media.
Make sure your blog post headline is catchy and short; aim for fewer than 70 characters. (If it’s too long, users won’t see the full title.)
The same is true of your meta description. However, it can be longer than the title, so it gives you room to capture people’s attention. Meta descriptions can run up to 155 characters.
A plug-in such as Yoast SEO makes it easy to add meta descriptions. Keep in mind that your title and meta description will show up in search engine results as well.
If you want something different between search engines and social media, there is a way around that.
By drawing attention to social media sharing through Click to Tweet links, by making it easy to share on Pinterest and by optimizing your metadata for maximum social media impact, you should see more online shares from your blog and traffic to your blog.