Why Add Keywords and Meta Descriptions in WordPress?
Keywords and descriptions allow you to tell search engines more about the content of your posts and pages.
Keywords are important words or phrases that people are likely to search for if they were looking for the content you are publishing. Meta description is a brief description of what your page or post is about.
Meta keywords and description are actually HTML meta tags, and they go into your website’s header. WordPress SEO plugins make it super easy for you to add them from your WordPress admin area for each post and page on your website.
How important are meta keywords and descriptions for SEO?
Search engines don’t exactly share how much weight they assign to keywords or description. However, it is quite obvious that they are important and help you rank better.
Some SEO experts believe that keywords are not at all important. Even Google says that they don’t give importance to meta keywords. However, other SEO experts disagree and advise users to keep adding meta keywords.
On the other hand, meta description is extremely important because you can use it to grab user’s attention.
Having said that, let’s take a look at how to easily add keywords and meta description in WordPress.
Note: For the sake of this tutorial we will be using Yoast SEO plugin. For more details, see our step by step guide on how to install and setup Yoast SEO plugin for WordPress.
Enable Meta Keywords Support in Yoast SEO
Yoast SEO comes with built-in support for description and meta keywords. However, the meta keywords feature is turned off by default.
First you will need to enable it in order to use meta keywords on your WordPress site.
You will start by visiting SEO » Dashboard page and then click on the ‘Features’ tab.
Now you need to click on ‘Enabled’ under ‘Advanced settings pages’ option and then click on save changes button to store your changes.
Yoast SEO settings page will now reload and you will be able to see a lot more options under the SEO menu.
Headover to SEO » Titles & Metas page and then click on the ‘Homepage’ tab. Here you can add a custom title, description, and meta keywords for your site’s homepage.
Don’t forget to click on the save changes button to store your settings.
That’s all, we hope this article helped you learn how to easily add keywords and meta description to your WordPress posts and pages. We recommend that you add custom meta description and keywords to every blog post and page that you create.