The Most Important Web Metrics to Track Your Business Website

The 10 best tools for tracking online analytics tool for web business. If you start using any of those tools—in particular Google Analytics— they can provide the amount of data  and can be overwhelming. When you log in to Google Analytics, you well be  faced with a lot of numbers, charts, and menu items. It can be downright intimidating to anyone but a seasoned analytics professional.

But, it doesn’t have to be as overwhelming as it see. If you are new to web analytics, the key is to start with tracking some basic numbers. Once you get a handle on these key metrics, you can expand your data bag and being an expert.

there is a six metrics we should  focus on  in a regular basis:



1. Visitors

We  like to focus initially on unique visitors specially .its the number of people that visited our site during a specific time frame (e.g., yesterday, last week, last month). visitors represents the count of individual people that visited our site regardless of the number of times they visited our site. So, if person X visits our site once and person Y visits our site five times, we will have two unique visitors and six total visits.

These numbers are important that we are reaching because they represent the size of our audience . As we expand our marketing efforts, we will want to see if they are effective. This is especially true if we do offline marketing that can’t get tracked explicitly in Google Analytics. So, if we run a magazine ad in the month issue and don’t see a corresponding jump in visitors during that month, perhaps that portion of our marketing budget could be better spent other place else.

As we get a handle on tracking unique visitors, we can expand to look at repeat visitors. If your number of repeat visitors is growing, this means that people are visiting our site once and then deciding to come back again. This means that our site was effective and useful.

2. Referrals

When we get a handle on our visitor numbers, the next question will be, “Where people come from?” The referrals report is the answer to the question.

Referrals track users come from links in search engines, or other blogs, and other websites to our web site. The referrals report will show the number of visitors that we got from social sites as well.

To understand our traffic  from where is coming  is the key to understanding how the work we are doing to improve our business is working. Are people mentioning us on their blogs and linking back to us? Are our social efforts paying off?

The referrals report is also useful to find other companies or blogs that we might consider forging a stronger relationship with. If we are getting traffic from a specific site, we might want to consider reaching out to that site and establishing a more formal relationship.

3. Bounce Rate

A “bounce” is when someone visits your site and immediately clicks the back button or closes their browser tab. What this usually means is that that user didn’t find what they were looking for on your site and decided to leave. This is the equivalent of someone walking in the front door of a store, taking a quick look around, and immediately walking back out the door.

Sometimes people just end up on the wrong site by accident, so getting your bounce rate down to zero is impossible. But reducing the rate is critical. Every lost visitor is a lost opportunity, so you’ll want to figure out why people are leaving and try to add the right content or navigation on your site to keep users around.

If you combine the referral report with your bounce rate data (Google Analytics does this for you) you should be able to see what sites are generating the highest bounce rate. Unfortunately, Google is no longer sharing search term data, so you don’t get to see what search terms have a high bounce rate.

4. Exit Pages

People often confuse “bounce” and “exit” but they are very different metrics for you to measure. Unlike a “bounce”, when a user visits your site and barely views one page, an “exit” is when a user visits multiple pages and then leaves your site.

Some pages on our site may naturally have a high exit rate, such as our order receipt page. After all, a visitor is probably done with their purchase if they have reached the order receipt page after successfully completing a purchase.

However, having a high exit rate on other pages on our site may say that we have some problems. Take a look at our pages that have high exit rates and try and theorize why a higher number of people than average are leaving our site from that page. Are they not finding the information they need? Why are they choosing to leave?

5. Conversion Rate

Of all the metrics you might track, conversion rate is probably one of the most important. Conversion rate is the percentage of people who achieved a goal on our site.

Conversion rate is so important is that it is the ultimate measure of how successful and useful  our site is. If our site has a low conversion rate, we are either attracting the wrong kind of visitor to our site or our site is not effective at convincing our visitors that you offer the right solution to their problem.

Monitoring conversion rate can also tell us if something is broken on our site. For example, if our conversion rate suddenly declines, that might mean that there is an error in our shopping cart or a problem with our sign-up form.

Leave a Reply

Your email address will not be published. Required fields are marked *